Our Co-CEOs

Norah Weinstein &
Kelly Sawyer Patricof

Kelly Sawyer Patricof and Norah Weinstein are the Co-CEOs of Baby2Baby, a national nonprofit that provides children living in poverty with the basic necessities that every child deserves. Since assuming leadership at Baby2Baby in 2011, Norah and Kelly have transformed Baby2Baby from a grassroots organization into a nationally recognized non-profit that has served over one million children in over 300 cities across the country. Since its inception, Baby2Baby has distributed over 450 million items to children in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools as well as to children who have lost everything in the wake of disaster. In 2023, BabyBaby was named a TIME100 Most Influential Company.

LETTER FROM OUR CO-CEOS

Baby2Baby has been focused on the needs of babies and children living in poverty for more than a decade, and we are now providing basic essentials to over one million children across the U.S. every year. Diapers have always been the number one item we distribute. 1 in 2 families in the U.S. are struggling to afford them which is a statistic that continues to drive our work every day. They are required to drop off your child at daycare, and are the fourth highest expenditure for low-income families after food, rent and utilities. By creating our own diaper manufacturing system to produce them for 80% less than retail, we have distributed over 200 million – more than any organization of our kind – though we are just scratching the surface of the requests for 1.5 billion this year alone. 

But, it’s not just diapers, and it’s not just babies. We have distributed over 450 million critical items including backpacks, clothing and food to children living in poverty across the country. 

Baby2Baby’s Disaster Relief program delivers the most urgent and basic essentials for children impacted by fires, floods, hurricanes and other crises. We provided over five million emergency supplies including diapers, formula, blankets and baby food to families who lost everything after Hurricane Helene and Hurricane Milton.

We were proud to expand our initiative to combat the maternal health crisis with The White House and the U.S. Department of Health and Human Services to ten states this year including California and New York, delivering critical items to new mothers and their babies immediately after giving birth. Our Maternal Health & Newborn Supply Kits aim to address the maternal mortality crisis by specifically alleviating the mental health struggles of new moms who cannot afford the supplies their babies desperately need.

While we are reaching children in need across all 50 states each year, there are an additional ten million children represented by 300 organizations on our waitlist who still need access to essential items from Baby2Baby.

Thank you for your continued commitment to our mission, 

Co-CEOs

Norah Weinstein and Kelly Sawyer Patricof