Our Co-CEOs

Norah Weinstein &
Kelly Sawyer Patricof

Kelly Sawyer Patricof and Norah Weinstein are the Co-CEOs of Baby2Baby, a national nonprofit that provides children living in poverty with the basic necessities that every child deserves. Since assuming leadership at Baby2Baby in 2011, Norah and Kelly have transformed Baby2Baby from a grassroots organization into a nationally recognized non-profit that has served over one million children in over 300 cities across the country. Since its inception, Baby2Baby has distributed over 450 million items to children in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools as well as to children who have lost everything in the wake of disaster. In 2023, BabyBaby was named a TIME100 Most Influential Company.


We are so proud to be celebrating 12 years of Baby2Baby and the fact that we have distributed 375 million basic essentials to children living in poverty across the country. Baby2Baby is now reaching more than one million children each year across all 50 states, and this year we were named to the TIME100 Most Influential Companies List. 

For all of you who have been with us since the beginning, you know that a study showing that one in three families in this country are choosing between food and diapers is what inspired the two of us to start Baby2Baby. A new study reveals that this number has gone up dramatically to 47%. This means half – one out of every two families in this country – are now struggling to afford diapers. They are using newspapers and towels or taking them off their babies, hanging them to dry and putting them back on their babies when they don’t have another option. 

Two years ago, we introduced our own manufacturing system of diapers so we can produce them for 80% less than retail and distribute five times as many. While we will give away our 50 millionth Baby2Baby diaper this year and our 170 millionth diaper overall, more than any organization of our kind, we are just scratching the surface of the requests for 1.3 billion diapers from the children we serve.

This year, Baby2Baby was selected by the White House to pilot a program to combat the maternal mortality crisis, delivering essentials including diapers to new mothers immediately after giving birth. We partnered with the Department of Health and Human Services to provide 3,000 of the first Maternal and Newborn Supply Kits across Louisiana, Arkansas, and New Mexico – three states experiencing the highest levels of maternal mortality and family poverty.

While diapers are the symbol of poverty at Baby2Baby, it’s more than just diapers. This year we distributed 872,000 units of clothing, six million bottles of formula, 944,517 backpacks and school supplies and a half a million units of food. And since its inception, our Disaster Relief and Emergency Response Program has delivered over 50 million basic essentials to children devastated by fires, floods, hurricanes and other crisis situations.

When Baby2Baby provides these critical items to children, their families can pay rent, put food on the table and get back to work.

With our deepest thanks for your continued dedication to Baby2Baby’s mission and making our work possible, 


Norah Weinstein and Kelly Sawyer Patricof